Connect ATU and Key Business Metrics
Connected Attitude, Trial, and Usage Tracking and Key Business Metrics
We help you track and refine your understanding of revenue drivers. Starting with a baseline “opportunity assessment,” followed by ongoing Attitude, Trial, and Usage research, we use an advanced analytics algorithm (e.g., Bayesian belief network) to combine sales data with primary research to assess which activities are most likely to impact customer attitudes and behaviors. With our robust analytics, you can have a clearer picture of true revenue drivers over time.
Your Business Needs
- Track key business metrics post-launch to improve operational focus, increase adoption, and drive revenue.
Benefits of Our Approach
- Comprehensive view of the business opportunity and performance using reliable metrics while leveraging multiple disparate sources.
- Clear linkage between customer attitudes and drivers of business results.
- Ability to clearly prioritize actions and drive organizational accountability based on key metrics.