The Three Critical Questions That Underlie All Great Business Decisions
The Three Critical Questions That Underlie All Great Business Decisions Share Instagram Facebook The seeds of every business success or failure are rooted in the answers to three questions: What is our opportunity? Where do we focus? How do we win? These questions all guide decision-making and are foundational to everything we do. When we […]
Two Things to Do for Better Demand Predictions
Two Things to Do for Better Demand Predictions Share Instagram Facebook Accurately estimating demand, either for a new product or new product features, is essential for several critical business decisions. It drives Go/No Go decisions, the design of clinical trials, leveraging key and differentiating demand drivers into marketing and communication materials, and sales force sizing […]
Finding Causal Effects
Finding Causal Effects Share Instagram Facebook Winning in sports or business requires knowing and measuring the drivers of success. This is the lesson of Michael Lewis’s best-selling book, Moneyball. Moneyball tells the tale of how the Oakland A’s used advanced analytics to isolate the metric that could predict a baseball player’s potential to score runs. For years, baseball teams […]
Five Steps to Creating Segmentation Studies That Won’t Be Shelved
Five Steps to Creating Segmentation Studies That Won’t Be Shelved Share Instagram Facebook Pharmaceutical companies have long used advanced technology to increase both the speed and likelihood of the success of their new product development. Think about how the mRNA platform is revolutionizing vaccine development. If pharmaceutical companies make use of sophisticated science to create the product, […]
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